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American moms control 85% of household spending (Source: Forbes). Even in situations where Dad is the breadwinner, statistically, Mom is the decision maker.

Marketing to moms is a powerful strategy that is statistically backed by a variety of studies. The Park City’s “mom market” is an especially tight community of upscale women who share recommendations, gather, research and purchase online. Because women are more inclined to long-term brand relationships, enhanced loyalty means every marketing dollar invested in acquiring women customers results in a high overall retention rate. It just makes sense to put greater focus where you get more bang for your buck.